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You do you, babes. 

There is nothing wrong with being a basic bitch, and as Diet Coke, the silver beacon of basic babes all over the nation, we support those who choose to be their basic selves. No judgement. 


We had a range of eight limited edition cans to support the work. People LOVED them click here to look at how much.

We also did ridiculously glitzy out of home the embodied our sassy attitude. They were also loved. 

We did loads of gifs too click here



Sainsbury's turned 150 years old. They asked us to make them a lovey campaign that made the general public feel squishy and teary eyed about all the really lovely stuff Sainsbury's have done for their little communities over the years. So we made a giant spinning zoetrope cake. Each layer telling a different story. ALL ANIMATION WAS DONE IN CAMERA. I KNOW RIGHT?!?!?! 

There was edits for instagram and we took over Waterloo.  Our little animated icing sugar characters also featured in stores across the nation. What I really loved about this spot was that we used real Sainsbury's colleagues to add an extra authentic level. There were lots of tears on set. 

AWARDED: Kinsale Shark Awards - Silver


Ethical cleaning brand Method look so good its a pleasure to have them in your house. Being eco warrior never looked so sexy.

We told the nation, look guys, there is nothing wrong with wanting to look fabulous while you do good.  *throws away hemp sack*

Do good. Look Better.

They also loved bright colours, and I bloody love bright colours. 

Doing the brand guidelines for this project was a dream come true.  

With a tip of the cap to Instagram (a place for showing off your bundles of altruism), we created these incredible square sets, dressed to camera.  To create the optical illusion of a perfect square (see above).

The one of the only brands i'm yet to work with that I agree with morally, which was an added extra. 


St James's is a super historical and proper fancy pants part of London. Full to the brim of members clubs and posh umbrella shops. Known about only by a discerning few. 

The crown estate (aka The Queen) came to us with the challenge of keeping the essence of the area but opening it up to the next generation of gentlemen and gentlewomen.


We redesigned the area’s quarterly publication “The Correspondent”  the world’s first magazine that is designed to be read from West to East via a central map of contents.


To launch the first new edition of The Correspondent we laced each copy with a bespoke fragrance created by Floris of Jermyn Street, crafted using scents that were inspired by the articles of that particular edition. The second edition we carved a map of the area onto a super posh shoe from Cheaney's . For us it was really important to make the publication as extra special as the area. 


Vimto is a cheeky little independently owned drink. Born in Manchester has stuck to its roots and never ever sold out. Rebellious Vimto encouraged other rebellious souls to stay true. And while doing so drink Vimto, obviously.


Whilst other yogart based products focus on lifestyle, we focused on the make belive origins of this probiotic drink. We played on it's Japanise roots for the look and feel of the campaign. Yakult was in fact invited by a scientist Dr Minoru Shirota in 1935, so it really is a tiny little bottle of science. 

Expanding the campaign, we used the usually really annoying repetition of idents to our advantage, and taught the nation Japanise during the morning.  

© 2018 by Florence Poppy Deary

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