A little bottle of science. (not magic).

Client: Yakult

Whilst competitors focus on lifestyle, we were the only brand that had a science claim that passed new EU laws, so to cement this idea of being the 'science' one we created a campaign that sent up bull**** wellness messages in a humorous way.


And no, there really is no such thing as a mystical Yakult tree.

I know, it's disappointing.

© 2018 by Florence Poppy Deary

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